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UBER Service Innovation Research Document

Introduction

When UBER cab first launched, it hailed itself as a black cab service where people can hail a luxury cab by a press of a button. Later on, UBER realized that there were opportunities to expand world wide and make their service inclusive and affordable to regular people. That service where anyone can get a ride through a phone app is called UBER X, but how did the successful digital service innovation come about?

Task

Research and analyze the MVP (minimum viable product) and personas of UBER and how it developed to disrupt the taxi cab business. Create a research consultancy document to present the findings.

Duration

1 week

Role

Solo Project | Research and Graphic Design

Below are PDFs of the research document made into images

 
 

Uber Service Research Document Part One

 

Uber Research part Two: PESTLE, POG, Stakeholder Mapping

 

Introduction

Uber X developed at the right time and place - in the 21st century when technology was developing, and in San Francisco, the tech hub of the world where innovative products were constantly being pushed out. However, what exact environmental factors and business product gaps in the market led them to be so successful?

Task

Analyzed what factors what environmental factors and product opportunity gaps led Uber to become a successful digital service. Present the findings in a research document

Duration

1 week

Role

Research and Graphic Design

 

Final Thoughts

Through these assignments, I found the importance of knowing your users and the various factors that will make a startup the best time to thrive. After researching, I have a better understanding of the strategies to develop, when to pivot, and the importance of empathy in creating a successful startup.