UBER Service Innovation Research Document
When UBER cab first launched, it hailed itself as a black cab service where people can hail a luxury cab by a press of a button. Later on, UBER realized that there were opportunities to expand world wide and make their service inclusive and affordable to regular people. That service where anyone can get a ride through a phone app is called UBER X, but how did the successful digital service innovation come about?
Research and analyze the MVP (minimum viable product) and personas of UBER and how it developed to disrupt the taxi cab business. Create a research consultancy document to present the findings.
Solo Project | Research and Graphic Design
Below are PDFs of the research document made into images
Uber Service Research Document Part One
Uber Research part Two: PESTLE, POG, Stakeholder Mapping
Uber X developed at the right time and place - in the 21st century when technology was developing, and in San Francisco, the tech hub of the world where innovative products were constantly being pushed out. However, what exact environmental factors and business product gaps in the market led them to be so successful?
Analyzed what factors what environmental factors and product opportunity gaps led Uber to become a successful digital service. Present the findings in a research document
Research and Graphic Design
Through these assignments, I found the importance of knowing your users and the various factors that will make a startup the best time to thrive. After researching, I have a better understanding of the strategies to develop, when to pivot, and the importance of empathy in creating a successful startup.