Visual Design

San Francisco Media Arts Festival

Uber Consulting Document

Uber Service Analysis Document

I created wrote and designed this research document to analyze the MVP and personas of UBER to see how it developed to disrupt the taxi cab business.

Description: When UBER cab first launched, it hailed itself as a black cab service where people can hail a luxury cab by a press of a button. Later on, UBER realized that there were opportunities to expand world wide and make their service inclusive and affordable to regular people. That service where anyone can get a ride through a phone app is called UBER X, but how did the successful digital service innovation come about?

Welwaze Medical Design

Storyboarding Illustration (Text Removed due to NDA)

Corporate Animations and Videos

At ZS, I was the go-to person for making interactive prototypes, videos, and presentations to respond to RFPs. Many of the RFPs that I’ve worked on were secured due to my speed and delivery of these items. If you would like to see more artifacts, please email me at sophiaqin123@gmail.com.

Website Illustrated Graphics

carnegie mellon school of architecture Lecture Series design

Email graphic

Drawings for Salesforce

These illustrations were made for Salesforce Trailhead’s initiative to get children to use Salesforce to create their own business, a Lemonade Stand. So, I created a business resources including a workflow to help children easily understand concepts with key concepts and bulleted important details. I sketched it in a fun, sketchy style for it to be exciting for kids. I also created multiple sticker illustrations in a sketchy style, similar to kid’s drawings so it is more relatable.

Modern Steamboat Willie Animation

This is an animation I made by looking at the historical animation “steamboat willie,” the first animation by Disney to use audio in the animation. I wanted to make Mickey look like a tough and cool pirate as he is steering a boat.

Motion Graphics for Sound

Motion Graphics

Logos

Packaging Design

IoT Mirror Product Concept Video

This concept video was part of a group design project exploring how the Internet of Things (IoT) can drive positive change. Inspired by persuasive design research (Goldman - Futures), we developed "The Anti-Addiction Magic Mirror," a speculative product that visualizes the consequences of harmful habits to encourage behavior change. Midway through the project, the COVID-19 pandemic forced our team to work remotely from different parts of the world. Despite limited resources and filming exclusively at home using iPhones, we successfully brought our concept to life.